Amplify Your Networking In The New Normal (Whatever That Is)

For many entrepreneurs and executives, networking is an essential part of an effective lead-generation strategy, or even in building a group of reliable vendors and referral partners.  As the adage goes, people do business with people they know, like, and trust.

In 2020, business owners and leaders who rely on networking as part of their business development faced significant challenges, and were forced to pivot, as the world sought ways to persevere through COVID stay-at-home orders and the reduction in traditional networking opportunities.

Now that many venues, events, and organizations are beginning to open their doors again, we find ourselves navigating through the “new normal” – even as we struggle to define what that actually means.

The session will provide an overview of principles of outstanding networking, and will address the following:

1. Identifying ineffective (but common) networking practices to avoid
2. Implementing the three main phases of an outstanding networking strategy
   1. Prepare
   2. Engage
   3. Sustain
3. Providing an action plan for even seasoned veterans to improve their networking

Presenter:

Ellis Mass, Certified Business Coach, FocalPoint Coaching

Ellis Mass is also an award-winning speaker on topics ranging from Branding and Marketing to Strategic Leadership.  He has been building powerful and beloved brands for over 20 years, across industries ranging from consumer products to technology, from luxury goods to retail.

He has worked for companies large and small, managing business portfolios worth hundreds of millions of dollars, and building powerful brands like Listerine, Benadryl, American Express, LG Electronics, and Office Depot, to name a few.  He has been responsible for managing large marketing teams and generating profitable returns from nine-figure marketing budgets.

He was named a “Brand Marketer of the Year” by BRANDWEEK Magazine – just one of several prestigious awards he has earned. He is an expert in turning genuine customer insights into powerful marketing programs that drive profitable growth.

As a business coach, corporate trainer, and Adjunct Professor, he is now focused on helping entrepreneurs develop their businesses into “power brands.” He works with smart business owners and leaders who are working hard to drive outstanding business results.

FENG Presentation/Agenda: 

8:00 am – Introductions & 30 second elevator pitches (time permitting)

8:25 am – Presentation & interactive discussion 

9:15 am – Wind-down, and final networking discussions

9:30 am - Adjourn

PLEASE REGISTER:

Members login: http://www.thefeng.org/membersonly/ this will take you to your personal home page. Check the box for this event. 

Guests are welcome and please contact Boston Chapter Chair Marc Cote if interested in attending…  [email protected]

Zoom meeting link to be provided the evening before the event.

There is no fee for the program, however, when registering if you would like to help continue to support our great organization please feel free to make a tax deductible donation to the FENG right on the FENG website.  Thanks!!!

FENG Boston Chapter Leadership:

Marc Cote

Duxbury, MA

[email protected]

617-538-5688