Bergen FENG Meeting – May 18, 2022 – 6:30pm – 8:00pm via Zoom Alyssa Gelbard Speaker – “Taking LinkedIn To The Next Level With Content Engagement”

Interacting with content on LinkedIn as a great way to drive visibility, credibility and connection. How you actually engage - whether Posting, Sharing, Commenting or Liking – influences what people think about you. We’ll break down current best practices so your posts appear in more feeds and get increased interaction. You’ll learn strategies to interact optimally with posts from colleagues, clients, contacts and your company. 

Among the things we’ll cover:

• Identifying content sources
• How frequently to post & engage overall
• What to say when commenting
• Optimal days and times to post
• Posting ratio about you, your company and everything else
• Evaluating & fine-tuning your strategy 

Our speaker for the evening is Alyssa Gelbard. Alyssa is the Founder and CEO of Point Road Group, a unique branding firm that helps companies make better brand impressions through their people. Point Road Group, a woman-owned and woman-led company, also strengthens personal brands of executives to support a job or board search. Leading a talented team that advises diverse companies, executives and board directors, Alyssa is passionate about strategically improving brand impressions to drive business and career success. She is an expert and frequent speaker on personal branding, LinkedIn, communications and marketing yourself for a board seat. Alyssa’s unique perspective on branding stems from a background in strategic marketing and communications, where she held leadership roles in the biomedical research, technology and sports & entertainment industries. 

An experienced Board Director, Alyssa serves on the Advisory Boards of Peterra Kitchen and the Graduate Sports Management Program at Endicott College. She sits on the Board of Directors of the Financial Executives International (NY Chapter) and is Career Management Chair, and serves on the Executive Committee of the NY Chapter of the Private Directors Association and is Membership Chair. Alyssa is an elected member of the Tufts University Alumni Council where she serves on the Strategic Planning Committee and is past Chair of the Career Services Committee. She also cochairs the Tufts Women's Network in New York. Alyssa has an MBA in Marketing from NYU Stern School of Business, a BA in Sociology from Tufts University and holds a Certificate in Private Company Governance from the Private Directors Association.