Apr 08, 2021
6:00 PM - 7:30 PM
C-Suite Connector Presents:
Beyond Your Elevator Pitch:
Effective Networking Strategies for B2B Professionals
Presented by Gideon Grunfeld
Business Development Consultant
Marketing to businesses presents a specific combination of challenges. Unlike marketing directed to the general public, pitches to business owners and their advisors often need to be relatively sophisticated. We have all been told that we should network more, write more, speak more, podcast more, update our websites, enhance our LinkedIn profiles, and become thought leaders. Geared toward financial advisors, business consultants, accountants, and other professionals who want to attract more business clients, this fast-paced program will go beyond the basics and suggest a range of networking strategies designed for B2B marketing.
Specifically, you will learn:
• The two most important traits you must convey to attract business clients;
• The single best strategy for creating content targeted to business owners;
• Why being an introvert can be a big advantage;
• The most important question to ask potential clients; and
• The most valuable business development strategy overlooked by most B2B professionals.
Click on the Link Below to Join
South Bay FENG: This is another fine networking event offered by the premier, Los Angeles-based, corporate finance executive networking group, South Bay FENG (www.thefeng.org).
About the Speaker:
Gideon Grunfeld has more than 25 years of experience as an advisor to businesses. He started his career as a human resources executive for a Fortune 500 company before serving as a consultant for a subsidiary of Marsh & McLennan. For almost ten years, Gideon worked as an attorney for two of the largest law firms in the country, advising companies including Ralph Lauren, John Deere, Union Pacific, Exxon, and Pepsi. In 2004, he founded consulting firm Rainmaking For Lawyers, which focuses on helping professionals attract and keep business clients. Gideon is a former President of the Greater Los Angeles Chapter of the National Speakers Association and has spoken to thousands of professionals across the country on business development issues.