Thursday, February 4th at 4PM EST, there will be a Chat with Matt featuring Alyssa Gelbard. Our topic will be: Personal Branding For Leaders in a Virtual World.

Personal Branding for Leaders in a Virtual World
- Why it’s important/what it impacts
- Key areas (video presence, meeting facilitation, presentations, internal/external communications, LinkedIn, leadership etc.)
- Differences between joining a company virtually vs starting pre-Covid
- Introvert challenges
- Virtual team leadership (benefits of getting to know team individually, engagement etc.)

About our speaker:
Alyssa Gelbard is the Founder & Chief Executive Officer of Point Road Group, a global personal branding and consulting firm that helps companies and executives make powerful impressions to achieve their goals.

Alyssa leads a talented Point Road Group team that advises diverse companies and individual executives. She is an expert and speaker on personal branding, LinkedIn, virtual presence, networking, communications and career advancement.

Her unique perspective on personal branding, corporate branding and career advancement stems from a background in strategic marketing, branding and communications, where she held leadership roles in the biomedical research, technology and sports & entertainment industries.

Alyssa serves on the Board of Directors of the NY Chapter of Financial Executives International (FEI) and is Career Management Chair. She is also an Advisory Board member of the Graduate Sports Management Program at Endicott College and Membership Chair of the NY Chapter of the Private Directors Association where she is a founding member.

An instructor with the renowned 92Y in NY, Alyssa has been teaching a variety of professional development classes since 2015. She is an elected member of the Tufts University Alumni Council, co-chairing the Career Services Committee, and also co-chairs the Tufts Women’s Network in NY.

Alyssa has an MBA in Marketing from NYU Stern School of Business and a BA in Sociology from Tufts University.

Alyssa Gelbard
Founder & Chief Executive Officer
Point Road Group
555 Madison Avenue, 5th Floor
New York, NY 10022
(212) 869-1001
[email protected]

Please send any issues you would like addressed to [email protected] or to Alyssa at the above address.