LinkedIN Profiles - How to maximize the Search Engine Optimization (SEO)
Speaker: Bobbie Foedisch, Chief Social Selling Officer
Maximizing your LinkedIn Profile
LinkedIn is the “Professional Rolodex” of the 21st Century.
Professionals use the search features of LinkedIn for everything from identifying a Subject Matter Expert on a given topic to locating a prospective employee to join their organization.
The challenge with this professional tool is that if your LinkedIn profile is not “Search Engine Optimized” you are not maximizing the probability of being found when someone is looking to utilize your professional expertise.
At 6 PM EST on Thursday 3/4, The Center City Philadelphia chapter of The FENG will be holding a virtual meeting that features LinkedIn Ninja, Bobbie Foedisch. FENG members have asked that Bobbie return to teach how to maximize the Search Engine Optimization of their LinkedIn profiles.
Why LinkedIN?
o LinkedIn Has 722 million members
o 40 million people use LinkedIn to search for jobs each week
o 3 people are hired through LinkedIn every minute
o LinkedIn Saw a 55% increase in conversations among connections in 2020
o 55 million companies are on LinkedIn
o 4 out of 5 people on LinedIn "drive business decisions"
o there are 61 million "senior level influencers" on LinkedIn
KEY TAKE AWAYS
o Show up on LinkedIN the way you would in real life
o SEO - Getting the right keywords in the right places
o Create a powerful LinkedIN Profile
