Topic: Finance + Marketing: Partnering for Success

Speaker: Allison Rae, Principal, Sōlfire Creative

Presentation:
Finance and marketing may seem like awkward companions, but finding commonality and forging an alliance between these disciplines is a key to success for companies of any size. In this presentation we'll take a look at the mechanics of marketing and relate the function to an organization's business and financial plan.

Topics include:

- Marketing: Not Just a Line Item 

- Marketing Goals

- Strategy vs. Tactics

- What Marketing Can and Can't Do

- How to Budget for Marketing

- Marketing Metrics & ROI

- Rate Your Company’s Marketing Program

Speaker’s bio:

With extensive experience in both corporate and agency settings, Allison's career in B2B and consumer brand marketing spans nearly three decades. Clients have included well-known Fortune and Inc. companies as well as private firms and public-sector agencies. Her San Diego-based agency, Sōlfire Creative, provides strategic and creative marketing solutions to small and mid-sized businesses on a growth path. Specialties include brand strategy, web design, digital marketing, public relations and social media.

Allison Rae
Principal
Sōlfire Creative
solfirecreative.com
858.805.5010