Topic: From Investment to Return: Turning Executive Decisions Into Measurable Business Results

Speakers: Katie Greenwood, Co-Founder, PRIME Workforce Strategies and Karina Bensko, Founder, CultureKrew 

Presentation:
The investment was approved. The business case was solid. But is the return actually showing up? Between approval and results, execution can break down. Adoption stalls, priorities shift, ownership gets unclear, and expected returns fall short.
 

In this interactive session, finance executives will learn how to spot execution risk earlier, clarify who owns the business outcome, and determine when to continue, correct course, accelerate, or stop. Participants will use the practical RETURN Execution Tool™ to pressure test a real investment and turn insight into action. Bring a real investment your organization is currently implementing and put it to work during the session.

 Learning Objectives:
- Spot early signs that an investment is off track
- Separate project progress from business results
- Clarify who owns the expected return
- Know when to continue, correct course, accelerate, or stop

Speakers' Bios:

Karina Bensko is the Founder & CEO of CultureKrew, a fractional HR business supporting small businesses and startups as they scale without losing control of cost, culture, or compliance. Before founding CultureKrew, she spent over a decade building HR and organizational strategy inside high-growth companies including Vistaprint, Brightcove, and CloudHealth by VMware, as well as Boston Medical Center, work that included a reorganization delivering $5 million in savings and initiatives that cut attrition by 70%. She now brings that same operational discipline to Seed-through-Series-B companies, helping founders replace reactive people decisions with the systems and structure that protect their runway and support their next raise.

Katie Greenwood is the Founder and CEO of Greenwood Solutions Group, an organizational performance consultancy that helps organizations build what lasts by aligning leadership, people, culture, and AI readiness with business strategy.

With more than 25 years of experience, Katie has partnered with executive teams to strengthen leadership, improve execution, and build organizations prepared for growth, transformation, and the future of work. A Dale Carnegie Certified Trainer, she has led global leadership initiatives across more than 15 countries, increasing manager effectiveness by more than 40 percent, improving employee engagement by up to 30 percent, and accelerating leadership development. Her career spans roles with The Gillette Company, HubSpot, Rimini Street, TÜV SÜD, and BJ's Wholesale Club. Today, she advises Fortune 500 companies, financial services organizations, and growing businesses through her PRIME™ Workforce Operating System, helping leaders align people strategy, leadership, and AI to deliver measurable, lasting business results.