Local TV Streaming: Opportunities & Limitations

The role of local TV in the new streaming CTV ecosystem and whether legacy linear mindsets will help or hinder its evolution. 

Join us as Tim Hanlon shares insights from the recently released TVRev Special Report “Local TV: Perils & Promise In The Age of Streaming” on which he collaborated with popular FENG speaker Evan Shapiro. Hanlon will share highlights such as those indicating that television viewers of all ages and incomes still look to local television, particularly local news. This means good things for local television groups willing to invest in hyperlocal targeting during the 2024 elections cycle.

Participants can either download a free copy of the report in advance and come with questions or join us for the highlights on Tuesday, October 10, at 5 PM EDT, and download the report later. 

Speaker: Tim Hanlon, Founder/CEO, Vertere Group, LLC

Tim Hanlon is the Founder/CEO of the Chicago-based Vertere Group, LLC – a boutique strategic consulting and advisory firm focused on helping today’s most forward-leaning media companies, brands, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications. 

Tim has more than 25 years of extensive executive experience in traditional, digital, and “emerging” media & marketing – as well as a deep understanding of both modern-day media economics and the disruptive challenges roiling today’s ad/media industries.  His strategic and operational expertise is especially sought after in the increasingly convoluted “TV-meets-digital-video” space – including areas such as connected TV (CTV) & over-the-top (OTT) video; subscription & ad-supported streaming video (SVOD/AVOD/FAST); “virtual” pay TV (vMVPDs); addressable/DAI (dynamic ad insertion) ad targeting; TV/video measurement & analytics (ACR, watermarking, cross-screen, etc.); broadcast “NextGen TV”/ ATSC 3.0; and programmatic ad technology. 

Previously, Tim was Senior Vice President/Director, Emerging Contacts for Publicis’ iconic media agency Starcom MediaVest Group, where he was chiefly responsible for pioneering all US client activity and agency initiatives in the field of emerging media technologies – including the establishment of the firm’s ground-breaking “TV 2.0 Practice,” centered around evolutionary television platforms. 

Among numerous industry honors, Tim is most proud of being an inaugural recipient of Interactive Television Today’s “Leadership in Interactive Television Award” - way back in 2004. His insights into the future of media, advertising and marketing are regularly seen in major electronic, print and trade press outlets. 

Tim also is the creator, host, and producer of the award-winning sports history/pop culture podcast "Good Seats Still Available" – devoted to the exploration of what "used-to-be" in professional sports?

Speaker Contact Information

Tim Hanlon

Email: [email protected]

Phone: 312-348-7220