Media Finance Through The Eyes of a Creative: Crafting a Partnership to Drive the Business Forward

Media may be a creative business, but finance is the fuel that powers the machine. Longtime media content creator and consultant Mike McVay will help attendees understand how to engage creatives in the process of managing assets, human and physical, and maximizing their value.

He’ll share firsthand experiences from his own life and work to help you better understand how to engage and lead those who fear financial parameters. It’s often said, "You have to spend money to make money"; Mike will share the moment when he learned that wasn’t true. His perspective includes maximizing the talent as an asset to generate revenue, rightsizing programming budgets, and encouraging a scrappy approach to programming.

Speaker

Mike McVay, President, McVay Media Consulting

Mike McVay works globally as a full-service consultant in the areas of media Content Creation, Program Consultation, Syndication, Digital Delivery, Production & Imaging, Podcasting and Talent Coaching. He was most recently the Executive Vice President of Content and Programming for Cumulus Media and Westwood One.

McVay has 40 years of programming strategy experience encompassing national and local management, ownership, sales, major market programming, and major market on-air. He has owned and operated radio stations in multiple markets. He is a partner in Benztown + McVay Media Podcast Network with experience in curating Podcasts for Westwood One, NatGeo and Disney+. He has also developed and launched several highly successful nationally-syndicated programs.

A 2021 Inductee to the West Virginia Broadcasters Hall of Fame, he serves on the Board of Directors for the Alliance for Women in Media, The Country Radio Broadcasters and is a voting member of the Country Music Association and The Academy of Country Music. McVay is also a member of the National Association of Broadcasters Long Term Steering Committee and a member of the Radio Arts & Sciences.