How Personal Branding can Position you Differently in a Sea of Candidates

Featuring special guest, Carmen Lodico-Yazejian, Branding Strategist

People don’t usually think of themselves as a brand. But we all are.

Just because you are an individual, it doesn’t mean you don’t need to develop an identity. What you talk about is different, but the idea is the same.

Those who do are memorable. When it comes to referrals or career opportunities, and you instantly come to mind, that gives you an edge over others who do what you do.


In our discussion, you will learn:
• How big businesses differentiate and market their product
• How you can follow the principles of business branding as it applies to you
• Ways you can transform your visual and verbal story when you speak, on your resume, your website and social media


About Carmen Lodico-Yazejian, Founder & Boss Lady of Networking9

People always tell me “Don’t take your work personally, but I can’t work any other way. I care deeply about each and every client’s success and obsess about ways to improve it. Yes, I do take it personally, and think that’s the way it should be.

Carmen hates poor design and lousy writing because it hurts her client’s business or career. She believes a clear, strategically-crafted visual and verbal story has a huge impact on their bottom line.
She's a 3X business owner, designer, New Yorker, Fire Islander,ex-fashion designer, mother, haiku writer, traveler, gardener, tree lover, expert pie maker, avid reader, music & film devotee, Woodstock attendee, new dog owner and so much more!