Bobbie Foedisch, LinkedIn Expert returns…

LinkedIn Thought Leadership: How to Position Yourself as a Thought Leader or Subject Matter Expert

When it comes to content channels and content distribution using the LinkedIn Platform, you are looking a 10,000 lb. gorilla right in the face. You may not realize the reach and power of LinkedIn or understand how to use LinkedIn in a meaningful way, but you know the possibilities are there. You have seen other people post, publish blogs, send out newsletters, invite you to follow, subscribe, connect, etc., etc., etc. And now you want to jump in to the Thought Leadership pool and learn how to position yourself as a Subject-Matter-Expert to your LinkedIn ecosystem.

This specific engagement will help you understand:
- How to build the right ecosystems interested in your subject-matter-expertise
- The difference between connections, subscribers, personal followers, and corporate followers
- LinkedIn content distribution channels including personal home feeds, company pages, showcase pages, LinkedIn Audio, LinkedIn Events, and LinkedIn Live
- LinkedIn content building including LinkedIn Newsletters, LinkedIn Polls, LinkedIn Published

Articles, LinkedIn Posts:
- Leveraging LinkedIn Groups to reach past your LinkedIn network into targeted environments
- How @mentions and #hashtags hep your content reach further

This session will lay the foundation for your understanding of content distribution using LinkedIn’s many resources, allowing you to reach millions of people in your target audience every day.

  About Bobbie:

Bobbie Foedisch has 20+ years of experience in Sales, Operations and Executive Management, currently the President and Chief Social Sales Officer of Bobbie Foedisch Consulting, Founder and Chief of Content Officer for LinkedIn IRL, and Partner & Chief LinkedIn Content Creator for Mayer Madison Executive Career Search.
 

Bobbie has received high praise as a Social Sales and Social Marketing Thought Leader, taking on roles including Published Author, Contributing Author, Contributing Blogger, Adjunct Professor, Keynote Speaker, Mentor and Content Creator, and serves on multiple Boards as their Social Advisor.  As a professional coach and trainer, Bobbie has been featured in 500+ speaking engagements from coast to coast in the US and Canada and has worked with more than 200 sales & marketing teams, 100+ Coaches, Consultants and Business Owners, and 400+ professionals on their career transition journey. 

Bobbie helps professionals upskill in today’s hybrid workforce, embracing the use of technology as a support to traditional networking, sales, and marketing techniques, as well as executive career transition leveraging the virtual world as an extension of the real world, enhancing relationships past the face-to-face, opening more doors and maximizing opportunities.  She helps professionals communicate, connect and thrive in this ever-evolving world of technological advancement without losing that human touch.