NFP Marketing and the NFP CFO

Essentially, what is the role of social media or direct marketing in the NFP arena.

How does a CFO approve investment - what outcomes do we expect 

How does introducing mission through social media create cash flow

Is direct mail dead

Give examples where marketing has changed the playing field for an NFP 

What does every marketing person wish a CFO understood about marketing budgets 

Phil Goodheart is a marketing strategist and direct mail specialist with over thirty years expierience in all aspects of marketing management. At this time Phil is a solo entrepenuer and works in the not-for-profit industry on a variety of projects.