How Personal Branding can Position you Differently in a Sea of Candidates

People don’t usually think of themselves as a brand. But we all are.
Just because you are an individual, it doesn’t mean you don’t need to develop an identity. What you talk about is different, but the idea is the same.
Those who do are memorable. When it comes to referrals or career opportunities, and you instantly come to mind, that gives you an edge over others who do what you do.
In our round table discussion, I will show you
• How big businesses differentiate and market their product
• How you can follow the principles of business branding as it applies to you
• Ways you can transform your visual and verbal story when you speak, on your resume, your website and social media

Carmen Lodico-Yazejian
FOUNDER & BOSS LADY OF NETWORK9
People always tell me “Don’t take your work personally, but I can’t work any other way. I care deeply about each and every client’s success and obsess about ways to improve it. Yes, I do take it personally, and think that’s the way it should be.
I hate poor design and lousy writing because it hurts my client’s business or career. I believe a clear, strategically-crafted visual and verbal story has a huge impact on their bottom line.
I’m a 3X business owner, designer, New Yorker, Fire Islander,
ex-fashion designer, mother, haiku writer, traveler, gardener, tree lover, expert pie maker, avid reader, music & film devotee, Woodstock attendee, new dog owner and so much more! Anyone who knows me knows I’m a fan of The Boss…so if you know him, set me up for dinner!