Topic: The Art of Persuasion: Building Trust to Achieve Your Goals in Every Conversation

Speaker: Jess Bailey, Managing Attorney, Bailey Law Firm

CPE credit: 1.0.  You MUST be present for at least 50 minutes of the presentation.

Agenda:
- 8:00 am – 8:15 am: Chapter Announcements and Self-Introductions
- 8:15 am – 9:15 am: Speaker's Presentation
- 9:15 am – 9:30 am: Networking

Presentation:
In the world of business, persuasion is an essential skill, but its true power lies in building trust. Trust is the foundation of successful negotiations, client relationships, and professional influence. This presentation will explore how you can cultivate trust to create a strong rapport and communicate effectively to achieve your desired outcomes. By learning to identify key personality types and understanding the psychology behind trust, you will be able to approach negotiations with confidence and integrity, ensuring a positive outcome for all parties involved.

Through the SPEAK framework (Strategic Planning, Personalization, Effective Listening, Authenticity, and Knowledge), you’ll discover practical tactics for fostering trust in every interaction. Whether you’re managing a team, negotiating a deal, or discussing strategies with clients, this session will equip you with the tools you need to communicate persuasively while maintaining strong, trusted relationships.

Key Takeaways:

- Understand the critical role trust plays in communication and negotiation

- Learn to identify personality types and tailor your approach to their preferences

- Master the SPEAK framework for trust-driven negotiations

- Build rapport quickly and effectively with clients, colleagues, and partners

- Handle objections and disagreements gracefully while maintaining trust

- Achieve your business goals without sacrificing integrity or relationships

Learning Objectives:

- Identify the elements that contribute to trust in business conversations and negotiations

- Implement the SPEAK framework to foster trust and rapport with different personality types

- Develop strategies to communicate persuasively and achieve your goals while preserving trust

- Learn techniques for overcoming challenges, objections, and misunderstandings in negotiations

- Build long-term, trust-based relationships that enhance both professional and personal success

Field of Study: Personal Development